A Note On Customer Service…
I received an email on December 24th from Asus. Technically it was from AsusTek, which is the division of Asus proper that is responsible for the production of notebook computers amongst other things, but I digress. I was puzzled to receive it as I have NEVER received a single email from Asus although I have been faithfully using their hardware products since the late 90’s. I was even more shocked to find that this email, which was in the form of a Christmas card (Yes Christmas, not a generic “holiday” card.) and it made zero effort to do anything but thank me for my business and remind me that their customer service department is ready to move on my behalf 24 hours a day, 365 days a year. No salesmanship, no special deals, no “ACT NOW!!”, no “72 HOUR SALE!!!”, just a simple and remarkably heartfelt thank you.
“With all good wishes for a brilliant and happy Christmas season, we wish the merriest of Christmas to you and your family.” Wow. I have to tell you, the subtitle under the ASUS logo which has been expanded to read: “Rock Solid and Heart Felt” helped to put the icing on one of the most sincere greetings that I received all season.
A few things to note:
1. In over 10 years of using Asus’ products for both personal and professional purposes, I have never ONCE had to call their customer service. Their hardware truly is Rock Solid. So much so that I went with AsusTek on the purchase of my last notebook computer. A game that they have not been in for very long at all. I paid $1200.00 for it 21 months ago and it still outguns the majority of machines you will find at a box store in every area but battery life.
2. This is the first piece of correspondence that I have ever received from Asus. No fliers, product comparisons, specificicatory data sheets, sales materials, or otherwise. I would look forward to one on Easter, Fathers Day, my birthday, the Vernal Equinox, or any other time they want to drop me a dime. I trust this company now more than ever. This token of appreciation was truly Heartfelt. The only negative takeaway is the fact that I am now expecting a piece of hardware to bend balloon animals at my sons next party.
3. As much as I would hope all of these other dysfunctional idiot box companies would get wind of this little act of kindness and realize what it could do for ones business, it wouldn’t work in the majority of cases. You can’t subtly draw attention to your seemingly non-existent customer service department if your consumers are constantly in need of customer service. My two year old has pulled the laptop that I am typing on right now onto a tile floor more than once with only scratches, and nearly every component under the hood is user serviceable. I donated a HEAVILY abused 3.0gz P4 machine that I built on an Asus motherboard to my church in 2005 after many years of use. It sits in a dusty soundbooth in a warehouse used for youth outreach and has been running sound, video, and presentations for worship services never complaining once about the usage or environment. (I really could go on and on…)
4. No matter how much I would like to, think about, and almost might purchase hardware from another manufacturer often at lower prices, I just can’t pull the trigger. It doesn’t take much to cause someone to NOT buy your product, but it takes a whole lot to cause someone to NOT not buy your product. Asus has effectively driven me to that place through their Rock Solid products, and it will be a Heartfelt decision every time I purchase one going forward.
Merry Christmas Asus,
Jeffrey R. Lyons Jr.
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Can you tell me who did your layout? I’ve been looking for one kind of like yours. Thank you.
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Инженер эколог I was puzzled to receive it as I have NEVER received a single email from Asus although I […….